Digital Leadership Keynote, Jeanne Ross, MIT

SIM StaffGeneral Session 2019

Digitized is not Digital: How Companies Drive Value from New Technologies

Digital technologies are disrupting businesses by offering 3 powerful capabilities: ubiquitous data, unlimited connectivity, and massive processing power. Inspired by these capabilities, business and technology leaders can redefine how they execute business processes and reimagine their customer value propositions. The opportunities created by digital technologies demand two major business transformations: one involves digitizing the business, the other involves becoming digital business. I will argue that companies must design for both transformations. I will share examples of such business designs at Schneider Electric, Philips, Northwestern Mutual, and DBS Bank.

Jeanne W. Ross, Principal Research Scientist, MIT Center for Information Systems Research

Jeanne Ross conducts academic research targeting the challenges of senior business and technology leaders at large global companies, particularly the 100 companies that sponsor MIT CISR (Center for Information Systems Research). She has facilitated discussions of business design (i.e. enterprise architecture) with executive committee members of major companies like Aetna, CEMEX, China Mobile, Commonwealth Bank of Australia, and PepsiCo. Her current work examines how established companies are transforming for the digital economy.

Jeanne has published in major practitioner and academic journals, including The Wall Street Journal, MIT Sloan Management Review, and Harvard Business Review. She is co-author of three award-winning books, all published by Harvard Business School Publishing: IT Savvy (2009), Enterprise Architecture as Strategy (2006); and IT Governance (2004). Her newest book, Designed for Digital, will be released by MIT Press in 2019.